These are the people within society who help you realise why you need to invest in their idea.Ĭonnectors know lots of people.
The third type of person Gladwell says is required to “tip” an epidemic is the “Salesman”.
These people have a lot of influence as an “expert”. Whilst they may have a smaller social network than connectors, they are the go to person for knowledge in their area. “Mavens”, the second of Gladwell’s select “few”, collect information rather than people. If you’ve heard of the six degrees of separation, for these people it’s more like three degrees. “Connectors”, as their title suggests know everyone and have a strong network of people around them. The law of the few focuses attention on three very special types of individual, all who play key roles in “tipping” ideas and products. These three, albeit poeticised, “rules” are expertly presented, such that the reader is left with little doubt of Gladwell’s accuracy in their importance. Gladwell suggests that there are three “rules” of the tipping point: The Tippping Point is divided into eight chapters, followed by a 2013 addendum. This was then picked up by some fashion photographers and designers, and suddenly – boom! – the shoes “tipped” and anyone who was anyone wanted a pair too.Īll because of a small group of “trendsetters” who only bought the shoes because they weren’t part of mainstream culture! However, a small subculture accepted the design. The Tipping Point for the adoption of this shoe into mainstream fashion came from an unpredicable – or rather, un-organised – transition. On the other hand, a case study that Gladwell often refers to regards the shoe known as a Hush Puppy. Social psychologists predicted that these seemingly unconnected factors were linked – and they were proved correct. But not all fads become epidemics.Gladwell details the dramatic reduction of violent crime in New York City as a consequence of thoroghly cleaning the Subway system. Whether they are real diseases, social movements or mere fads, epidemics are triggered by a trigger and spread rapidly through society.
*What if all the radical changes we see in everyday life were nothing more than epidemics, asks journalist Malcolm Gladwell. *You will also discover that : all "epidemics" are based on three determining factors the triggers of epidemics look like nothing, but are out of the ordinary without a target to hold on to, there is no epidemic possible we can trigger an epidemic with little means. *As you read this summary, you will discover that the tipping point is that detail, seemingly insignificant, but capable of transforming an idea, a trend, a movement, into a real viral or social epidemic. It allows you to have the essential ideas of a big book in less than 30 minutes. * Our summary is short, simple and pragmatic.
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